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Choosing a color may automatically update the product photos that are displayed to match the selected Size Theyre real magnet Now, another mascara launch has hit the market and it sounds just as exciting. Enter: Benefit’s They’re Real Magnet Mascara, £24.50. We know, there’s a lot to unpack here.
The real magnet mascara
Why you need it:Benefit They're Real Magnet Mascara is infused with a magnetic force, the innovative extender brush is kitted out with a magnetically charged core that pulls the magnetic mineral-enriched formula up and out. Designed to draw out lashes to extreme lengths, the custom-designed zig-zag bristles are strategically positioned to fan out, separate and define lashes. This long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! Shop By Brand Enjoy Your QCard Easy Pay Perk! 
Benefit Mascara with Magnet Properties
Want even more beauty intel from our editors? Join Well+Good’s Fine Print Facebook group (and follow us on Instagram) for must-know tips and tricks. } 36-hour lengthening* mascara with a MAGNETIC FORCE
Benefit real magnet mascara
So the brand began brainstorming possible ways to make lashes longer than ever. They held product innovation sessions, which included something called a “creative toolbox”—essentially, trinkets to help break the ice and jumpstart ideas. “Inside, we hold all different sorts of objects and toys, and to keep things fresh, we’re always changing it up,” says Kate Helfrich, Benefit’s SVP of global product and service innovation. “This time around, we were playing around with beauty sponges, blocks, notepads, sharpies of every colour and magnetic balls, just to name a few.” 2 x Benefit They're Real Magnet Lifting & Lengthening Mascara 0.1 oz Travel Size Currently, the tube comes in a true black, in two sizes: one that's a mini and one that's made for how many times a day you'll want to slick this stuff on. Ahem:
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